Saudi Arabia, located between the Red Sea and the Persian Gulf. The discovery of oil in 1938 under the Arabian sands was a godsend that turned the desert kingdom into a modern, affluent state. Yet, in recent years, with the emergence of industries based on renewable resources and wild oscillations in the value of oil, the future of oil as black gold as well as the future of the world's largest oil exporter have been thrown into question. Therefore, the young princes of the Saudi court who hope to rule over the country for decades to comes have a strong, urgent sense of vocation to wean the kingdom off oil revenues, before it is too late. But the mission - dubbed Vision 2030- has turned out to be an uphill battle and the Saudis have to fight on various fronts.
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