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Celebrity culture and its influence on consumer buying behavior

Thursday, 21 June 2018 4:28 AM [ Last Update: Thursday, 21 June 2018 9:54 AM ]

Indeed, the celebrity culture has a huge impact on influencing people’s buying behavior in the modern day!

A study in Taiwan found that consumers are more likely to remember products that have been endorsed by celebrities, no matter if they are fans or not. You see, the human brain recognizes celebrities sort of like how it recognizes people we actually know.

Considering the fact that these famous people are paid millions of dollars to promote a product, is it effective enough to boost the market?

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